Science & Medicine Canada
Founded in 1986, Science & Medicine Canada Inc. (SMC) is a Canadian leader in developing and implementing innovative continuing health education (CHE) initiatives.
With close to 30 years of experience, we have a strong understanding of the needs of healthcare professionals and the evolving nature of the healthcare industry. We strive to provide unparalleled services and unique products to pharmaceutical and healthcare companies and medical associations and societies.
We believe that the most important aspect of our business is exceeding our clients’ goals, and we achieve this by providing:
• Insights into the medicine, the market, and the audience
• Expertise in CHE design and implementation
• Innovative solutions
• Exceptional attention to detail
Our wealth of experience with physician forums and CHE initiatives has provided our staff with a deep understanding of healthcare professional perceptions, behaviours, and preferences for learning – a key element to our success.
SMC is a full-service CHE agency with expertise in conceiving, designing, planning, and implementing CHE programs and materials.
The SMC philosophy is:
With an unparalleled base of experience and the strong relationships we have developed with national and international key opinion leaders (KOLs), we have the resources and understanding to take on every project, regardless of therapeutic area. Recent initiatives have addressed urologic cancer, acute coronary syndromes, lipid disorders, women’s health, and palliative care.
New product development/prelaunch
As a CHE agency and strategic partner, SMC has collaborated on hundreds of new product developments over a range of therapeutic areas since 1986.
Strategic CHE plan development
The SMC team collects and provides valuable insights to our clients on strategic planning and CHE plan development. Further, we advise several Canadian medical associations on their strategic plans. Our track record is second to none in the provision of innovative, effective, and strategic CHE planning.
Advisory boards and consultant meetings
The SMC team has organized and facilitated over 2,000 advisory and consultancy initiatives. With this experience, we have developed unique strategies for effective interventions and a solid reputation as a clear market leader.
SMC is a market leader in the planning, development, and staging of symposia at regional, national, and international levels, including stand-alone and multi-centre events. We have produced hundreds of satellite symposia at medical associations and pioneered the Issues & Controversies in Urologic Cancer conference series, now in its 23rd year.
Accredited learning programs
SMC has developed programs for a wide variety of specialty, primary care and allied health professional audiences, and has successfully collaborated with many accrediting bodies in Canada.
With quality learning programs and innovative training sessions, SMC has successfully conducted hundreds of train-the-trainer programs, in both the live and online settings.
Our experienced in-house editorial and creative design staff provide comprehensive editorial services, including research and medical copywriting/editing, creative design/layout, third-party approvals/endorsements, production/distribution, and evaluation. Our publication experience includes review/original research papers, newsletters, editorial inserts, brochures, journal supplements, patient booklets, and e-newsletters. We also have experience in producing PAAB-approved and accredited materials.
SMC is a market leader in the development and production of interactive slide presentation materials and video content.
An innovative online approach to engaging audiences and creating meaningful dialogues across therapeutic areas. ePRM is a powerful tool for specialty, primary care, and allied healthcare professional audiences.
A powerful platform for real-time/on-demand, online meetings, advisory board sessions, enduring consultancies, training, and market research. eConsult offers a full set of collaborative tools, archiving, testing, and analytics.
Including survey design and conceptualization, programming, development, recruiting, deployment, analysis, and reporting.
The secret of business is to know something that nobody else knows.
If one does not know to which port one is sailing, no wind is favorable.
SMC is a full-service CHE agency, adept at conceiving, designing, planning, implementing, and reviewing CHE activities in-house. Our in-house resources allow us to deliver the services our clients need when they need them:
• Strategic content development • Project management • Account service • Logistical support
• Creative design • Video production • Print production • Audio recording
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