Issue: Client’s brand was the subject of targeting by multiple competitors. They needed to defend the brand with fewer resources and a lower share of voice.

Solution: KOL-driven, evidence-based therapeutics review monograph.

Outcome: The brand continued to maintain its growth rate, despite reduced support.

Issue: Client wanted to conduct a company-sponsored specialist symposium and comply with Rx&D guidelines.

Solution: Issues & Controversies conferences – multi-company sponsored and accredited.

Outcome: Annual symposium now known as one of the foremost educational events in North America – 18 years of excellence.

Issue: Client was about to receive public health coverage for a new childhood vaccine, recognizing that GPs/FPs are responsible for 50% of vaccinations in the two largest provinces but typically have difficulty adhering to immunization schedules.

Solution: Series of joint client/public health new immunization schedule updates with immunizers.

Outcome: Reached 1,752 healthcare professionals in two provinces over a six-week period. Brand reached Canadian blockbuster status in 2006.

Issue: Small subspecialty audience in hypercompetitive market with high prescription value.

Solution: KOL portal to formalize ongoing cross-functional team interactions with top KOLs.

Outcome: Knowledge for strategic planning at global level and validate communications to the broad audience.